What most people don't understand about the task of Google, is that they have taken control of organizing the internet, and because everything is on the internet, that means everything has to be organized. That needs to be said in different way to emphasize how much everything actually is. Look around the room, every object in view has been categorized by Google, and clustered to hundreds of thousands of websites deemed relevant in specific order.
Without understanding anything about Search Engine Optimization, you can basically summarize the entire task by saying optimization means making your website more relevant.
Key Factors in Googles' algorithm for site indexing include:
- Keyword Density - How many times do Specific Keywords Appear within text?
- Keyword Placement - Where specifically do keywords appear on a given website?
- Freshly Written - Is your content recent? Updated? Well written? About Keyword related subjects?
- Web 2.0 - Is your site user friendly? Simple navigation, feeds, email, networking, comments, quick-links?
- Site Map - Easy Breakdown of site URL's for smooth indexing. (This is coding not writing.)
- Backlinking - How many relevant websites are linked to you. How many of them are one way links?
- Anchor Text - Use of keywords in hyperlinks often without keyword stuffing or becoming a link-farms.
There are many other factors and nuances of factors that Search Engine Crawlers consider before indexing. Conversely the competitive webmasters in the 2.0 era are building sites based each of these factors.
That also means that there is a sudden boom and need for Fresh Relevant Content about keyword specific topics. The value in real writing has come full circle from print to the internet and suddenly journalism has evolved into something much faster, more accessible, and easier to syndicate. Content writers, freelance or otherwise, now have a new value in saving the webmasters valuable time. Most coders, ironically, are not great writers, let alone great copy-writers. The value for the writer in the 2.0 era is sudden profitability in short steady bursts. The great news is you can become an expert on anything and get paid for it with basic writing ability.
The biggest factor to consider is that web crawlers look for text and text only. Fancy dynamic sites with Java, Flash, images, and media are very user friendly, but as far as relevance to Google, only what's written will determine your website's relevance. That's why all images and videos should be accompanied by subtitles and captions with targeted keywords.
In summation, blogs are useful in this sense as well. Although blogs are really considered dynamic sites, they offer many of the other satisfying elements of a good website. WordPress, and Blogger aim to be the most easy to grasp and beneficial blog hosting sites. They take the mindset that blogging software whether self hosted or on-line can act like a content management system for a website. Blogs offer everything a great website can offer at it's base. They are user friendly, easy to index and link to, and blogs can build a following of networked subscribers over time.
Even if blogging seems like a waste of time, marketing past the year 2010 will live and die on the internet. Marketing plans will have more often have to start with a website and everything else will follow in stride.
If you can get your website indexed in the top 2 pages of Google for your business keywords, you stand to increase your business over 500%. That's because Google web searches account for roughly 80% of all the searches on the internet. Yahoo, Bing, and the rest of the like compete for what's left, the general rule is aim to make Google happy, and the rest will catch up.
The task of organizing everything has taken some time, but there is definite opportunity for copy writers, bloggers, webmasters, and entrepreneurs to help blaze along the business new frontier of "searchability". Those brave pioneers might even find themselves getting paid.
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