5 Reasons Your Beautiful Website Has No Traffic

5 Reasons Your Beautiful Website Has No Traffic.

5) You have no SEO campaign.
            If you don’t know what SEO is, odds are your website is completely failing to help your web business or operation. Search Engine Optimization is a strategic attempt to get your website indexed by Google,Yahoo, Bing, MSN, Youtube, etc. These search engines account for the vast majority of all searches on the internet. Do you know what all these websites have in common? They all index millions of new URLs everyday, and if they can’t find your site at all, it’s because there’s not enough SEO to get you recognized. You will need to think about keywords, you will have to consider linking with other websites, and you should definitely create a sitemap if your site doesn’t already have one. If things sound unfamiliar, then maybe you’re best place to start is an instructional video that provides a great overview of SEO. 

4) Too Much Advertisement.
            It’s important to think about the structure of your web based business before launching an SEO campaign. How exactly is your website going to be funded? Some webmasters will use virtually free ad programs such as Google adwords to “monetize” their site. Others will link themselves to as many relevant and related sites as possible. Although these things are both good for SEO, they are terrible for your actual visitors. If people that visit your website can’t figure out what you’re selling, or they see too many links irrelevant to them, they will most likely get confused or annoyed and bounce off of your site. Keep the main thing that your selling clear and allow your visitors to feel like they’ve found a wealth of specific information that they’ve searched for and you’ll begin to create a loyalty that’s vital.

3) Your Product is Unnecessary.
            People don’t always consider the speed of the times we live in when they venture out into the business world. Even a few years ago, marketing strategies bear little resemblance to the ones of today, the biggest difference is accessibility. Paper magazines, recorded music and advertising by mail are three great examples of industries that have shifted greatly to the Internet. Paying attention to real trends is important to understanding what people are willing to pay for. Few People are willing to pay for something they believe they can find somewhere else for free, or for less money so be realistic when putting a product or a service out there. For every successful website there are at least dozens that imitate or fail to compete because they were the last to arrive. Originality and timing are vitally important to an ever evolving market.

2) You Have Zero Fresh Content
            Okay, so your website is perfectly designed and Search Engine Optimized but you still can’t get indexed, what gives? If your website hasn’t been updated in while, it could be because search engine spiders haven’t found anything new on your site worth indexing. You’ll notice the highest ranking searches on Google turn up websites with fresh daily blog posts, or articles and videos from as early as an hour ago! These are the sites that are the most up to date and therefore they are the most relevant. You don’t need updates every 30 seconds to get attention, but you should think about adding new content daily or weekly. It’s a great place to add keywords, links and other SEO tidbits that will continue to boost the relevance of your homepage.

1) You Don’t Believe in Social Media.
            The past decade has really left many people confused about how easy it is to interact on the internet. The reason it is so confusing is because every major website has become ‘socialized’ with profiles, customization, and the ability to connect with others on the same site. This simple revolution has given birth to free advertisement that can reach millions of people with little effort. If you don’t believe in Facebook or Twitter for your personal life that’s fine, but if you haven’t attached it to your business then you’re the one who is confused. You simply won’t compete in the future of web commerce or SEO rankings if you shut the easiest and cheapest markets to reach. Twitter can connect with people from around the world without knowing them, and Facebook is already connecting millions of people from all circles of life. The question isn’t why do you need to make your Homepage social media friendly, the question is why haven’t you done it yet?   

Why Are Blogs Useful in the Web 2.0 Era?

What most people are just beginning to understand, is that the internet is morphing into something brand new to all of us in new ways. What people have come to term Web 2.0 is referencing a very simple idea on a massive and complex scale.

What most people don't understand about the task of Google, is that they have taken control of organizing the internet, and because everything is on the internet, that means everything has to be organized. That needs to be said in different way to emphasize how much everything actually is. Look around the room, every object in view has been categorized by Google, and clustered to hundreds of thousands of websites deemed relevant  in specific order.

Without understanding anything about Search Engine Optimization, you can basically summarize the entire task by saying optimization means making your website more relevant.

Key Factors in Googles' algorithm for site indexing include:

- Keyword Density - How many times do Specific Keywords Appear within text?
- Keyword Placement - Where specifically do keywords appear on a given website?
- Freshly Written - Is your content recent? Updated? Well written? About Keyword related subjects?
- Web 2.0 - Is your site user friendly? Simple navigation, feeds, email, networking, comments, quick-links?
- Site Map - Easy Breakdown of site URL's for smooth indexing. (This is coding not writing.)
- Backlinking - How many relevant websites are linked to you. How many of them are one way links?
- Anchor Text - Use of keywords in hyperlinks often without keyword stuffing or becoming a link-farms.

There are many other factors and nuances of factors that Search Engine Crawlers consider before indexing. Conversely the competitive webmasters in the 2.0 era  are building sites based each of these factors.

That also means that there is a sudden boom and need for Fresh Relevant Content about keyword specific topics. The value in real writing has come full circle from print to the internet and suddenly journalism has evolved into something much faster, more accessible, and easier to syndicate. Content writers, freelance or otherwise, now have a new value in saving the webmasters valuable time. Most coders, ironically, are not great writers, let alone great copy-writers. The value for the writer in the 2.0 era is sudden profitability in short steady bursts. The great news is you can become an expert on anything and get paid for it with basic writing ability.

The biggest factor to consider is that web crawlers look for text and text only. Fancy dynamic sites with Java, Flash, images, and media are very user friendly, but as far as relevance to Google, only what's written will  determine your website's relevance. That's why all images  and videos should be accompanied by subtitles and captions with targeted keywords.

In summation, blogs are useful in this sense as well. Although blogs are really considered dynamic sites, they offer many of the other satisfying elements of a good website. WordPress, and Blogger aim to be the most easy to grasp and beneficial blog hosting sites. They take the mindset that blogging software whether self hosted or on-line can act like a content management system for a website. Blogs offer everything a great website can offer at it's base. They are user friendly, easy to index and link to, and blogs can build a following of networked subscribers over time.

Even if blogging seems like a waste of time, marketing past the year 2010 will live and die on the internet. Marketing plans will have more often have to start with a website and everything else will follow in stride.
If you can get your website indexed in the top 2 pages of Google for your business keywords, you stand to increase your business over 500%. That's because Google web searches account for roughly 80% of all the searches on the internet. Yahoo, Bing, and the rest of the like compete for what's left, the general rule is aim to make Google happy, and the rest will catch up.

The task of organizing everything has taken some time, but there is definite opportunity for copy writers, bloggers, webmasters, and entrepreneurs to help blaze along the business new frontier of "searchability". Those brave pioneers might even find themselves getting paid.