Friday, June 3, 2011

What is a 3G mindset? How can that help me land jobs?

http://finance.yahoo.com/blogs/daily-ticker/3gs-mindset-over-skill-set-critical-landing-job-125910227.html?nc

The above link is a great resource for interviews and job hunting.

The Below Link is an expansion on that subject with an income calculator based on your answers!

http://www.3gmindset.com 



Saturday, May 21, 2011

5 Reasons Your Beautiful Website Has No Traffic


5 Reasons Your Beautiful Website Has No Traffic.

5) You have no SEO campaign.
            If you don’t know what SEO is, odds are your website is completely failing to help your web business or operation. Search Engine Optimization is a strategic attempt to get your website indexed by Google,Yahoo, Bing, MSN, Youtube, etc. These search engines account for the vast majority of all searches on the internet. Do you know what all these websites have in common? They all index millions of new URLs everyday, and if they can’t find your site at all, it’s because there’s not enough SEO to get you recognized. You will need to think about keywords, you will have to consider linking with other websites, and you should definitely create a sitemap if your site doesn’t already have one. If things sound unfamiliar, then maybe you’re best place to start is an instructional video that provides a great overview of SEO. 

4) Too Much Advertisement.
            It’s important to think about the structure of your web based business before launching an SEO campaign. How exactly is your website going to be funded? Some webmasters will use virtually free ad programs such as Google adwords to “monetize” their site. Others will link themselves to as many relevant and related sites as possible. Although these things are both good for SEO, they are terrible for your actual visitors. If people that visit your website can’t figure out what you’re selling, or they see too many links irrelevant to them, they will most likely get confused or annoyed and bounce off of your site. Keep the main thing that your selling clear and allow your visitors to feel like they’ve found a wealth of specific information that they’ve searched for and you’ll begin to create a loyalty that’s vital.

3) Your Product is Unnecessary.
            People don’t always consider the speed of the times we live in when they venture out into the business world. Even a few years ago, marketing strategies bear little resemblance to the ones of today, the biggest difference is accessibility. Paper magazines, recorded music and advertising by mail are three great examples of industries that have shifted greatly to the Internet. Paying attention to real trends is important to understanding what people are willing to pay for. Few People are willing to pay for something they believe they can find somewhere else for free, or for less money so be realistic when putting a product or a service out there. For every successful website there are at least dozens that imitate or fail to compete because they were the last to arrive. Originality and timing are vitally important to an ever evolving market.

2) You Have Zero Fresh Content
            Okay, so your website is perfectly designed and Search Engine Optimized but you still can’t get indexed, what gives? If your website hasn’t been updated in while, it could be because search engine spiders haven’t found anything new on your site worth indexing. You’ll notice the highest ranking searches on Google turn up websites with fresh daily blog posts, or articles and videos from as early as an hour ago! These are the sites that are the most up to date and therefore they are the most relevant. You don’t need updates every 30 seconds to get attention, but you should think about adding new content daily or weekly. It’s a great place to add keywords, links and other SEO tidbits that will continue to boost the relevance of your homepage.

1) You Don’t Believe in Social Media.
            The past decade has really left many people confused about how easy it is to interact on the internet. The reason it is so confusing is because every major website has become ‘socialized’ with profiles, customization, and the ability to connect with others on the same site. This simple revolution has given birth to free advertisement that can reach millions of people with little effort. If you don’t believe in Facebook or Twitter for your personal life that’s fine, but if you haven’t attached it to your business then you’re the one who is confused. You simply won’t compete in the future of web commerce or SEO rankings if you shut the easiest and cheapest markets to reach. Twitter can connect with people from around the world without knowing them, and Facebook is already connecting millions of people from all circles of life. The question isn’t why do you need to make your Homepage social media friendly, the question is why haven’t you done it yet?   

Friday, May 20, 2011

Website Review: www.Findyavegas.com


Dear Webmaster,


I took a brief look at your website http://www.findyavegas.com
and I have some comments you may want to consider to optimize your site in the future.


1) Do you have a list of Keywords? I would first recommend selecting about 15 keywords that you consider the most accurate "search terms" for your business. I also did a search through Google Adwords using their free Keyword Tool for findyavegas.com. You can try it yourself here at: Google Adwords Keyword Tool

Here's are a few keywords that I would suggest working into your website as much as possible in the form of links, written content, and labels/tags. Since you are heavily into the Spanish speaking market as well, simply translate those English terms to Spanish and then you've got 10 very good very keywords in two languages.


Suggested Search Terms:
Las Vegas Mortgage
Las Vegas Lending
Las Vegas Loans
Las Vegas NV Mortgage
Las Vegas Mortgage Planning


2) Your website is very attractive, it's streams nicely and it's not cluttered with Ads, or wasted space. However, it will not be indexed highly by Google for several reasons.


To understand why please take a look at this website, it's one of your competitors:
http://www.lasvegascustomloans.com/


If you look at the first page, you will notice there are many many links, and all of those links are actually keywords like "Las Vegas Mortage" Or "Las Vegas Loan." It may seem like there's too much writing on the first page, but that is actually what makes it so highly ranked on Google. Keywords on the first page are very important, but linked keywords are even better. You'll also see those keywords are placed at the top, Center, and bottom of the page. This is where Google recognizes keywords the most effectively.


*note: I noticed on your http://findyavegas.com/interactive-search section, its a dead end page that doesn't work. This would be a great tool if it works but if not I would remove it completely. Web pages that are 'under construction' or not working properly will have the opposite effect you want when it comes to Google, Yahoo, and MSN, etc.


3) There are many places you can submit your website. Directories and other "Niche" Websites can give you vital links and back-links that make your business look more important in the eyes of search engines. Here's an example of a directory that your above competitor is already linked to: http://www.nextdir.com/submit.php - If you like simply click on that link and submit your site to that directory and it will be a small start. 


4) Part of SEO means social networking with facebook, twitter, linkedin, etc. I strongly suggest to at least have a twitter account because it's a great lead into your blog/website. 


If you'd like to take the next step we can discuss in detail what kind of content that you'd like to add to your site. I noticed you wrote a blog as well that's an excellent step in the right direction, it's a great place to post 'viral' type content that will draw traffic to your site.


Anyway, take your time and think about what you may want for your site and if you need more ideas I'll be happy to meet with you and go over a plan that will at least start to optimize your site. Thanks again for clearing up my questions and meeting with me today, I'll be in touch. Take Care!


Sincerely,


Mark Marino


702-285-0902
visiononpaper@yahoo.com
http://bestwebcopy.blogspot.com  

Viral Videos of May 2011

Viral Videos of May 2011


These Jimmy Kimmel bits each caught quite a few views, cashing in the Obama and Osama events that took place earlier in the month and last month. This is a great example of why timing is important for videos to go viral. 


This Viral Video marketing Videos also explain why Viral Videos can tap a new source of traffic to your web based business. 


Ultimate Dog Tease 


This silly dog voice over may look easy, but really does demonstrate unique communication bonds between man and beast. Animals are a common theme in Viral Videos that do well, but there really must be something uniquely appealing or overly cute. Not every Viral Video should include animals, but keep in mind why they work. Short, immediately amusing, and universally appealing. 


Evolution of Dance

This video is very long dance performance featuring a quirky man who perfectly performs the the steps from of our most popular music choices of the past 50 years. Very funny funny stuff, but people don't have time for long-winded amusement, which is why short cute animal videos do.

The above videos video cost almost Zero dollars to produce and it has over 26 million views worldwide. That's an extremely capital intensive way to advertise.



Saturday, April 9, 2011

Understanding Search Engine Optimization


Here's a good breakdown of Search Engine Optimization. It never hurts watch a small but informative SEO tutorial if you're running or thinking about running a Web Based Business...  

Friday, April 8, 2011

YouTube Live - The beginning of the end of Cable TV.

http://www.hollywoodreporter.com/news/youtube-launches-live-streaming-page-176535

YouTube will soon begin streaming live concerts, events and other live entertainment... follow the link for more...

Viral Video Scam


This video really resonates with people because it shows how dumb other people assume we are. If you haven't heard of "Cash Gifting" this is a great example of how a viral trend can actually be misleading and dangerous.
This entire sham is based on a wide network of amateur thieves. Take a Look! 

Social Media Vlog, April 8th. 2011







Social Media Revolution 2011





Here are 3 videos that really emphasize the massively popular shift to social networking. Anyone who thinks that Social Media Marketing is just a trend should really take another look at how fast the internet has evolved. These videos really demonstrate what an exciting time it is to witness all such huge changes.

Wednesday, April 6, 2011

New Direction For Best Web Copy

Hello World,

Please consider this blog an excellent resource for all happenings on the internet. In addition to understanding the flow of web content, it also is important to all businesses that their website is updated frequently with fresh, relevant content.

On this blog there will be many posts regarding Search Engine Optimization and how to write effective content for specific markets.

There will also be website reviews, viral videos, SEO Tips, and many other web 2.0 insights that can help your business and the web get more interesting and more organized.

More to come...